For founders building alongside a day job

Turn evenings and weekends into real strategy.

Stratedo is the strategy workspace built for part-time founders — structured, persistent, and backed by both AI and a human coach. Make meaningful progress in short sessions, pick up exactly where you left off, and get real pushback on your assumptions — not just validation of what you walked in with. Know your strategy is actually sound before you go all-in.

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Solo plan — $60/mo after trial · Cancel anytime

Sound familiar?

You're serious about this venture. But building a startup alongside a full-time job is brutally hard.

Your pitch deck is never quite right, your website copy never feels accurate, and writing marketing takes forever — because the strategy underneath isn't solid enough to build from
You have used ChatGPT, it helps for an hour — but you don't know if you're going down the right thing and you are afraid you might not find out until it's too late
Strategy consultants want $5,000 minimum just to start — before you have a single paying customer
No one to hold you accountable — strategy work is the first thing that drops when work gets demanding
You need someone to push back on your assumptions — not just validate the plan you walked in with
You get plenty of answers — from AI, blogs, and advisors — but nobody asks the question that would make you rethink everything

Strategy that works around your life

Not another tool that demands a long weekend to set up and a team to run it.

Not just AI — a human coach is in your corner

Every plan includes async human coaching: your strategy gets reviewed, your assumptions get challenged, and someone follows up when you've gone quiet. Not a chatbot that agrees with everything. A human who notices.

When strategy is clear, everything else follows

Pitch deck, marketing, hiring, building — all emenate directly from your strategy, stay linked and synchronized. When your strategy shifts, everything and everyone move in tandem. No more wandering or guessing.

$60/month. The price of one consultant hour.

A strategy consultant charges $100–$300 per hour. For $60/month you get a full AI coach, async human coaching, and a structured methodology covering the entire strategy cycle. Not a session. A month.

A clear process from idea to execution

Four stages, each doable in short focused sessions. Each stage builds on the last.

Design your strategy

Define your business model, value proposition, and customer segments using proven, evidence-based canvases. The AI coach challenges vague thinking from the start.

Build your plan

Turn strategy into actionable objectives, OKRs, and prioritised initiatives. Know exactly what to focus on with the time you have.

Execute with focus

Track what you're doing against what you said you would do. Stay aligned between daily actions and the strategy behind them.

Evaluate and improve

Close the loop. Challenge your assumptions as you learn. Strategy evolves with your venture — it never goes stale in a drawer.

Everything you need, nothing you don't

Designed for founders working alone, without a team or a board to pressure-test their thinking.

A human coach with every step

Every tier includes a real human coach — reviewing your strategy, challenging your assumptions, noticing when you've gone quiet. Solo gets async reviews and canvas feedback. Guided and Advisory add live sessions. The human is always present.

AI coach always there

No scheduled sessions, no office hours, no waiting for availability. The AI coach is there at 2am on a Sunday if that's when you find the time.

Strategy-to-execution in one workspace

Directly generate action plans, marketing assets, and campaigns from your strategy canvas. Every output stays linked to the strategy that produced it — nothing drifts out of alignment as you build.

Evidence-based frameworks

Grounded in decades of validated startup research. Not one person's opinion — proven methodology adopted at scale by founders worldwide.

Guided in the right order, not just given tools

Stratedo won't let you build a go-to-market strategy on top of undefined customer segments. The AI guides you through frameworks in the right sequence — so you never produce confident, internally consistent, wrong output.

Asks the questions you didn't think to ask

Structured question sequences surface blind spots regardless of what you think to prompt. Unlike a general AI that waits for you to ask the right thing, Stratedo moves you through the right problems in the right order — including the ones you've been avoiding.

The source code for your business

Strategy as a living word that underwrites everything you do, continuously updated as your venture evolves. Versioned. Controlled. Validated. Supported. Understood. Executed.

Accountability that actually works

The AI tracks every commitment and surfaces it at your next session. The human coach notices when you've deferred something for the third time — and names it. People follow through on commitments made to people. That's why Stratedo uses both.

What changes for you

After 30 days of consistent Stratedo sessions:

A clear, shareable strategy document — ready to show co-founders or investors
Real progress in short bursts — without losing the thread between sessions
A strategy that holds up to scrutiny, not just gut feel
Someone holding you to your commitments — so strategy doesn't evaporate when work gets busy

Simple pricing

Start with Solo. Upgrade to Guided or Advisory when your team grows or your stakes get higher.

Best fit for you

Solo

$60 / mo

1 user · text-based coaching

Human coaching via text — email, IM, canvas feedback (no live sessions)
3-day response
Full AI coach any time
All strategy canvases (BMC, VPC, OKRs, JTBD, and more)
Full strategy cycle — Design → Planning → Execution → Evaluation

Start Free Trial

Guided

$180 / mo

3 users · 45 min live coaching

Human coaching via text — email, IM, canvas feedback
45-min live strategy session / month
2-day response
Full AI coach any time
All strategy canvases (BMC, VPC, OKRs, JTBD, and more)
Full strategy cycle — Design → Planning → Execution → Evaluation

Start 30-day Free Trial

Advisory

$720 / mo

5 users · 4 hrs live coaching

Human coaching via text — email, IM, canvas feedback
4 hrs live coaching / month
1-day response
Full AI coach any time
All strategy canvases (BMC, VPC, OKRs, JTBD, and more)
Full strategy cycle — Design → Planning → Execution → Evaluation